The itel SUPER 26 Ultra has cemented its reputation as a leader in accessible technological innovation, securing the coveted “Best Curved Display and AI-Powered Smartphone of the Year” award at the 2025 Nigeria Technology Awards (NiTA). This prestigious recognition, presented at the annual ceremony organized by Beta Media Group on December 6, 2025, at the Virgin Rose Resort in Victoria Island, Lagos, signifies a major achievement for the brand within Nigeria’s vibrant tech ecosystem. The event brought together key industry players to acknowledge and celebrate excellence, creativity, and the overall growth of the technology sector.
The award specifically highlights the itel SUPER 26 Ultra’s revolutionary curved display design and its advanced, next-generation artificial intelligence (AI) capabilities. These features collectively enhance the smartphone experience across a multitude of user interactions, including photography, performance optimization, personalization, and security. In an era where consumer expectations are constantly escalating, the SUPER 26 Ultra distinguishes itself by offering premium, flagship-level features at a remarkably accessible price point. This strategic approach further reinforces itel’s standing as a trusted brand dedicated to technological empowerment.
This significant win at the NiTA awards perfectly aligns with itel’s overarching strategic objectives. The company aims to consistently sustain consumer interest, amplify brand visibility, and bolster its credibility within the competitive market. Furthermore, the recognition underscores the brand’s unwavering commitment to developing high-quality devices that resonate with the dynamic lifestyles and aspirations of young, forward-thinking, and value-conscious consumers.
A Testament to Innovation and Affordability
Dolapo Olorun-nimbe, ATL Marketing Manager at itel Mobile Nigeria, expressed profound excitement and gratitude for the achievement. He stated, “This award is a powerful testament to itel’s unwavering dedication to making cutting-edge technology accessible to everyone. The SUPER 26 Ultra, with its visually stunning curved display and intelligent, user-centric features, truly embodies our commitment to seamlessly blending sophisticated style, groundbreaking innovation, and exceptional affordability. We are immensely grateful to our consumers who continue to believe in our vision. This recognition serves as a significant motivator, inspiring us to continuously raise the bar in terms of design and overall user experience.”
Terngu Simeon Shagba, PR Supervisor at itel Mobile Nigeria, also reflected on the milestone, emphasizing its importance for brand trust and market positioning. He remarked, “Receiving an award at NiTA is far more than just a trophy for us; it is concrete proof that our persistent efforts to remain at the forefront of innovation and deliver exceptional value-driven smartphones are being recognized at the highest industry levels. This achievement significantly strengthens our credibility, injects renewed energy into our brand presence, and emphatically reaffirms our core promise to empower consumers to enjoy a better life through the transformative power of technology.”
A Pattern of Excellence
The recognition from NiTA is not an isolated incident for the itel SUPER 26 Ultra. This latest accolade follows another prestigious award received on November 13, 2025. At the Africa Tech Alliance Excellence (ATAEx) Awards 2025, the device was honored with the title of “The Best Curved Display Phone Under ₦260,000,” also being designated as the Top 1 Recommended Curved Display Phone within that price bracket. This consistent acknowledgment across different reputable award bodies highlights the device’s sustained impact and appeal.
With these significant milestones, itel continues to demonstrably push the boundaries of what’s possible within Africa’s rapidly evolving tech landscape. The itel SUPER 26 Ultra stands as a prime example of the brand’s relentless drive to enhance the digital experience for millions. It achieves this by offering devices that expertly combine top-tier design aesthetics, intelligent and intuitive features, and unwavering reliability.
Future Forward Vision
As itel celebrates this major triumph, the brand remains resolutely focused on its future-forward innovation strategy. The company is committed to delivering products that not only empower individuals but also foster stronger community connections and accelerate technological advancement across emerging markets. itel’s identity as a Tech Empowerment Brand is further solidified by such achievements. For itel, the NiTA 2025 award is not merely an accolade; it serves as a significant beacon, illuminating the path towards even greater breakthroughs and innovations in the years to come.
