A New Era of Banking: FirstBank Unveils Digital Xperience Centre in Garki, Abuja
FirstBank has solidified its position as a leader in digital transformation with the launch of another fully automated branch, the FirstBank Digital Xperience Centre, located in Garki, Abuja. This development marks a significant milestone in the bank’s ongoing efforts to reshape the banking experience through technology and customer-focused innovation.
During the inauguration event held on Wednesday in Abuja, Mr. Olusegun Alebiosu, Managing Director and Chief Executive Officer of First Bank Group, described the new digital centre as a strategic move in the bank’s mission to create a “digital-first” experience for customers throughout Nigeria.
“With a focus on convenience, security, and innovation, FirstBank is ready to transform the banking experience and expand access to financial services in underserved areas,” Alebiosu stated.
He explained that the bank’s transformation strategy is built on using technology to simplify transactions and improve accessibility. According to him, the future of banking lies in digital platforms, and FirstBank is determined to ensure that customers enjoy seamless, secure, and round-the-clock access to financial services.
“The shift from paper-based transactions to digital platforms allows customers to manage their banking needs independently,” he said. “Today, customers can perform various transactions directly from their phones without visiting a physical branch. Our goal is to make banking available anytime and anywhere.”
Alebiosu highlighted that the fast-paced nature of modern life has changed how people interact with banks, noting that younger generations are increasingly unlikely to visit traditional branches. Instead, they prefer easy, self-service digital channels that save time and reduce physical contact.
Recognizing this trend, he emphasized that the FirstBank Digital Xperience Centre offers a 24/7 service model that aligns with customers’ lifestyles. “Whether during the night or on weekends, customers can now access our services conveniently,” he said. “This not only promotes efficiency but also reduces risks associated with paper handling.”
Emphasizing Security and Innovation
On the topic of security, Alebiosu assured customers that the bank has implemented robust cybersecurity measures, including artificial intelligence systems designed to detect and prevent unusual activities. “FirstBank prioritises cybersecurity by implementing advanced controls and technologies to safeguard customer transactions,” he stated.
He also reaffirmed the bank’s strong financial standing and compliance with the Central Bank of Nigeria’s recapitalisation directive, revealing that the institution is finalising a private placement supported by its shareholders. “Our shareholders have always shown confidence in our growth vision. The success of previous oversubscribed rights issues reflects their unwavering trust,” he added.
Expanding Access to Financial Services
Looking ahead, Alebiosu disclosed that FirstBank will continue to expand access to banking in underserved areas. With one of the largest branch networks in Nigeria, the bank plans to integrate more communities into the formal financial system through digital innovation.
“FirstBank’s extensive branch network across local governments uniquely positions us to bring banking closer to communities. We are committed to ensuring that more people can engage with digital banking easily and effectively,” he said.
Mr. Idris Ado, Group Executive, Retail Banking (North) Division, emphasized that the Garki centre was designed to redefine service delivery. “The core objective is to enhance the way we provide services, ensuring efficiency and effectiveness,” he said. “We want every customer’s visit to be seamless, engaging, and rewarding.”
Also speaking, Mr. Chike Uzoma, Head of Strategy and Corporate Development, said the new outlet represents the next phase in FirstBank’s customer experience strategy. “This second digital experience centre in Abuja reflects our commitment to continuous improvement. It’s an always-on solution that fits perfectly into our customers’ lives, regardless of time or place,” Uzoma said.
A Leader in Digital Banking
With this latest launch, FirstBank continues to establish itself as a pacesetter in Nigeria’s financial industry, blending innovation with reliability to deliver modern banking experiences tailored for today’s digital world.
