The Debate Over Online Travel Agencies and Airline Pricing
A recent report by the low-cost airline Ryanair suggested that online travel agencies (OTAs) are overcharging passengers for additional services such as seat selection and extra hand luggage. The airline urged EU governments to take swift action to protect “unsuspecting” tourists from these alleged practices. However, Ryanair’s claims against one OTA, eDreams ODIGEO, were later found to be unlawful by courts.
This raises an important question: Is it more cost-effective to book flights directly on an airline’s website, or can online travel agencies actually save you money?
Are OTAs Really Overcharging Travellers?
Ryanair’s report claimed that OTAs charge up to 176% more for services like extra carry-on luggage, priority boarding, and seat reservations. At the time, the airline stated that inflation was harming consumers across Spain and the EU. However, a court ruling in July determined that Ryanair’s claims against eDreams were not only untrue but also did not constitute a legitimate, fact-based informational campaign.
Despite this legal setback, there is still evidence to suggest that what appears to be a deal through an OTA might end up costing more than booking directly with an airline.
How to Get the Best Deal on Your Flights
While OTAs often offer cheaper airfares than airlines directly, research has shown that once you add on fees for hold luggage and seat selection, the total cost could exceed what you would pay by booking directly.
A 2023 analysis conducted by consumer brand Which? involved 28 price spot checks across four different airlines and four OTAs. The findings revealed that booking through an OTA could cost travelers more than €115 compared to booking directly with the airline.
Many airlines provide information on their websites about approved aggregators and GDS partners. This helps ensure that travelers do not end up paying an additional fee. For example, easyJet flights can be booked through partners such as Duffel, Amadeus, Travelport, Peakwork, and Kyte. WizzAir recently partnered with Travlefusion to improve the accessibility and affordability of its European flights.
To get the best deal, it is advisable to compare the total fare, including any add-ons you may need, before making a payment.
Key Takeaways for Travelers
- OTAs can offer lower base fares, but additional fees may increase the overall cost.
- Booking directly with the airline may help avoid unexpected charges.
- Research the airline’s approved partners to ensure you’re not being overcharged.
- Compare prices carefully, including all potential extra costs, before finalizing your booking.
This article has been updated to reflect that the original claims made by Ryanair against eDreams ODIGEO have been ruled untrue and unlawful by courts, and that Ryanair was ordered to retract them.
